President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Business Development Coaching

Raising the Bar on business development coaching offers a unique customized program for raising your organization's business standards. The entire process focuses on team members, office managers, practice group leaders and super staff leader in accounting and law who are at the very top of their game and desire to become even better at developing creative new ideas and bringing those into production. As a result, a more cohesive team is built with members who can easily identify with one another in their own business development style and approach. Also, this individual support for creating a vision, mission and focus for a company will strengthen the glue between the company leadership and its executive management teams, as well as providing an invaluable step-up in the creative process necessary to create innovative business solutions.

Developing a successful business development coaching skill set will take effort and time. It will require that you first determine what your goals are. Then, choose a successful business development coach or mentor who has the skills and knowledge to help you become your best self. Next, identify those skills and knowledge that are most valuable to you. Then, determine how you can develop those areas. Finally, put action to your plan by finding a way to bring each skill or knowledge into play every day of your working life.

In a successful business development coaching setting, you will be helping to transform the thoughts and ideas of clients into proactive actions. You will be able to clearly communicate the importance of being aggressive, creative and innovative. Your clients will become excited about their future and your ability to help them make that vision a reality. This will inspire them to take bolder risks and act responsibly in the face of obstacles. Your clients may have been stymied at one point in their business development planning; they will feel empowered when you guide them through the hurdles that impeded their success.

As a business development coach, you will be able to assist your new clients in planning the structure of their new company and selecting leaders to lead it. You will help your clients to understand the nature of their industry and the kinds of employees that will be necessary. Your clients may need managers, lawyers, or other specialists to handle certain aspects of their business. By communicating your deep understanding of the industry, you will demonstrate in your coaching sessions how important these leaders really are to the success of their companies.

When you are working with lawyers' clients, business development coaching will enable you to discuss what is required to ensure that the lawyers are as effective as possible. The lawyers may have specific concerns about their career stability, work flow, compensation, mentoring and more. Through your coaching, you will be able to explain the importance of retaining experienced leaders.

As a business development coach, you will also be able to assist your client law firm partners in selecting the most effective leaders for their staffs. It is often difficult for law firm partners to identify which employees perform best and which ones are inefficient. You will be able to provide your client law firm partners with clear techniques for identifying which leaders work best and which ones perform poorly in their groups. This is important so that you do not have to waste time training ineffective leaders.

As a business development coach, you will be able to assist your clients law firm partners in creating leaders that are capable of achieving goals. Some of these coaches will use the Law and Business Development Model to teach their clients how to identify which employees are capable of achieving goals and which ones are not. This Model works well because it makes clear the difference between effective leaders and those who are not effective leaders. As your clients progress in their leadership development, you can help them make the kind of changes they need to make. You will be able to help your clients develop leaders who are more capable of successfully pursuing company goals.

Business development coaching can also be very helpful if you wish to develop business skills that you believe will be useful to you down the road. You might be able to develop new skills that will be beneficial to you today, but in the future might not be quite as useful. By using the model that is based on Law and Business Development Coaching, you can easily identify those areas where you can make improvements, and you can easily learn new skills that will be very valuable to you in the future.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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